About Us ...


Emma & Rory McCabe - Founding directors

Emma has a background in web-based property portfolio management having set up and run her own IT company, ICON (www.iconuk.net), for 14 years before selling her 50% share in it in 2009. Working with major retail chains her company was instrumental in the development of web-based technology to manage large property estates and maintain design and operational standards throughout.

Emma - creative, commercial and a perfectionist - is a  primary responsible for Interior & Graphic Design, Branding, Strategic Business Development, Financial Management, Marketing, Purchasing (non food & beverage) and HR. Although if you ask her what her job is, she will always say "to make things look nice..."


Rory has been an RIBA registered Architect for over 20 years and is the Design Director and 50% owner of a Northamptonshire architectural practice (JWA Associates). He has a wealth of experience in the Leisure, Hospitality and Residential sectors having designed hotels, pubs and restaurants for many well known national and international brands.

Rory's involvement in The Proper Pub Co is currently part-time, and he principally provides design input,

planning and technical advice, business acumen and strategic planning.


Both Emma & Rory are passionate about design, food, craft beer and wine, and are closely involved with the menu development, as well as finding innovative ways to keep the business as fresh as the food!

Stuart Wright - Operations Director

Stuart has a long history and a wealth of experience in the licensed trade, having been a self-employed consultant, General Manager, Operations Manager & Relief Manager in a whole range of venues from night clubs to country pubs. Having set up The Drinking Pig Company specialising in events & licensed trade consulting, as well as undertaking contractual Management roles, he was later headhunted to develop The Grapes Tavern in Hereford, after which he relocated to Spain with his wife, returning for the birth of his second son, where he continued to undertake a series of Management and troubleshooting contracts whilst looking for a longer term opportunity. He found this in October 2014 with The Proper Pub Co  where he was appointed Operations Director, and undertook a phased, target-based share acquisition and is now a 50% shareholder in the business.

Stuart has always been actively been involved with the Local Authorities & Police on city centre crime reduction & local licensing issues wherever he worked, and participated in initiatives such as City Centre Neighbourhood Panels & local Pub-Watch schemes. He has also been a committee member of the Peterborough branch of CAMRA & was the licensee / DPS for the Peterborough beer festival for many years, which is the second largest beer festival in the UK only to the GBBF.

Stuart’s prime responsibilities within the business are Operations, Marketing, Staff & Business Development, Purchasing (Food & Beverage), HR & Financial Management.

Emma & Rory